GranzaBio is a healthcare startup. It develops anti-cancer drugs modeled on our body's own immune system. Because of the revolutionary nature of this solution, we decided to create a design that is equally different from the competition, memorable and eye-catching.
Since the medical industry is not fully understood by specific nomenclature, it became crucial to best describe and illustrate the solution offered by GranzaBio. To achieve this, appropriate techniques and solutions were selected.
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Branding and Website Development
We began the process by creating branding that captures the idea of the startup through simple forms. Operating mainly on muted shades of beige and brown allowed us to achieve a very natural and organic effect, which was enriched by one accent shade of orange. A classic sans-serif font was also chosen.
In parallel, a simple website structure was created, which clearly defined the scope of the design work. This made it possible to properly lay out the work and additional elements that would be attractive and, above all, positively influence the understanding of what the GranzaBio solution is.
When applying branding to web design, it was important to get a design that has a lot of character and is eye catching. This has the potential to increase interest in the product, as from the visuals alone the user is able to see that it is something different, more custom and unique than what the competition offers. For this reason, the website was enhanced with a linear theme, 3D models and macro typography.
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